It started like most good stories do, by accident.

We were driving west with no real plan. Just four guys, no service, and a trunk full of snacks. Somewhere outside Burnout Valley we pulled off to check out “The World’s largest Hula Girl (Unofficial)”

We didn’t find it. But we did find the car.

She was parked behind the skeleton of a rusted out gas station, windows down, keys still in the ignition, like she was waiting for us. Inside was a faded air freshener swinging like a slow metronome, and a scent we’d never forget: something between sunbaked leather, motor oil, and warm menthol gum. 

It smelled like our dads the first time they taught us to drive, the summer where everything felt like potential.

So we tried to find the brand. Nothing. 

That was the start of Olauto.

We wanted to recreate the feeling of being out there, on the road, where the only things that mattered were the people we were with and what surprises lay around the next bend.

Every scent we’ve made since is built the same way: memory first, formula second.

See you out there,

-O